ANNOUNCES MILKUP AS THIS YEAR’S PRESENTING SPONSOR
September 6, 2024
September 6, 2024, Mississauga, ON – Today the OJHL announced MilkUP, Dairy Farmers of Ontario’s (DFO) youth lifestyle brand, is the new presenting sponsor of the 2024 Ontario Junior Hockey League Governors’ Showcase. The OJHL is hosting the annual Governors’ Showcase in association with the Niagara Falls Canucks Junior A Hockey Club Sept. 23-25, 2024, in Niagara Falls, Ontario, at the state-of-the-art Gale Centre.
“The OJHL Governors’ Showcase is our flagship event and to have MilkUP, as the presenting sponsor is only fitting,” said OJHL Commissioner Marty Savoy. “We appreciate Dairy Farmers of Ontario’s past support of the OJHL and look forward to many more years to come.”
“We are proud to sponsor the 2024 OJHL Governors’ Showcase that will display some of the most talented young athletes across Ontario,” said Cheryl Smith, chief executive officer at DFO. “MilkUP is DFO’s youth lifestyle brand that was created with youth success in mind. Through this Showcase, we are recognizing outstanding Ontario youth athletes who demonstrate MilkUP’s values: perseverance, originality and heart.”
The Gale Centre in Niagara Falls is a fully accessible facility with full concessions, pro shop, 20 dressing rooms and plenty of meeting room space to meet the needs of the OJHL Governors’ Showcase and hosted in the beautiful iconic destination of Niagara Falls.
The OJHL Governors’ Showcase is one of the largest junior hockey showcases in North America, with the event annually attracting more than 150 scouts from various levels of the game, including NHL Central Scouting, 32 NHL teams, NCAA Division I and III, the CHL and U SPORTS.
All 24 OJHL teams will convene on Niagara Falls and play two games each over the three days of the Showcase. These regular season games count towards the OJHL season standings. All games will be webcast by the OJHL’s webcast partner, FloHockey. Additionally, for the first time, all games will use Video Goal Review (VGR), which is being implemented during the OJHL’s regular season.
Day passes for fans will be sold for $20 in the main rink entry area and ticket booth of the Gale Centre. Children under the age of 12 will be admitted free of charge.
As presenting sponsor of the OJHL Governors’ Showcase, MilkUP will have branding on all collateral materials in and outside of the venue involved with the OJHL Governors’ Showcase including images, videos and webcasts of the event.
Click the link for the OJHL’s September schedule, including all 24 games being played during the Governors’ Showcase: https://www.ojhl.ca/stats/schedule/all-teams/26/9?league=1
The Ontario Junior Hockey League is the largest Junior ‘A’ league operating under the auspices of the Canadian Junior Hockey League with 24 member clubs. The OJHL had more than 85 commitments in 2023-24, including more than 45 NCAA Division I scholarships.
More information on the Showcase will be available in the coming weeks.
About MilkUP
MilkUP is Dairy Farmers of Ontario’s bold and dynamic Gen Z lifestyle brand. Whether through academics, sports or entertainment, MilkUP is there encouraging Gen Zs to ‘milk every moment’. Our brand motivates Ontario youth using authentic experiences that inspire them to realize their untapped potential and re-embrace milk as a lifestyle staple. Learn more about MilkUP initiatives at new.milk.org/MilkUP
About the OJHL – “ League of Choice”
The Ontario Junior Hockey League is the largest Junior ‘A’ league operating under the auspices of the Canadian Junior Hockey League with 24 member clubs. The OJHL is the home of the 2024 Centennial Cup champion Collingwood Blues. A proud member of the CJHL and Ontario Hockey Association, the OJHL was originally named the Ontario Provincial Junior ‘A’ Hockey League and it was formed out of the Central Junior ‘B’ Hockey League in 1993-94. With a long and storied history of developing players for the next level, including U SPORTS, the NCAA, CHL, minor pro ranks and the NHL, the OJHL had more than 45 NCAA Division I scholarship commitments this past season.
