Mission
Provide a world-class athletics and academic experience for student-athletes that fosters lifelong well-being.
Priorities
Coordinate and deliver safe, fair and inclusive competition directly and by Association members:
- Set rules and guidelines and provide enforcement.
- Create programs that support outstanding performance on and off the field.
- Deliver excellent and inclusive championships.
Provide world-class services to student-athletes and members that leverage the NCAA’s collective scale:
- Lead research and promote innovation that improves health, safety and performance.
- Provide capabilities and programming that fill in the gaps for members.
- Identify, co-create and distribute best practices to student-athletes and members.
Grow the college sports ecosystem:
- Inspire the next generation of athletes and up-and-coming sports.
- Enable quality access and viewing for all who want it.
- Use data to engage fans with highly personalized experiences and products.
Deliver sustainable funding for the NCAA mission:
- Excite fans fandom through compelling entertainment products and services.
- Grow media, sponsorship and ticketing revenue.
- Innovate new revenue streams.
- Set a culture of cost discipline.
