Introduction
The Bentley Athletics program has 23 varsity sports that offers a competitive experience for
over 500 student-athletes. All of the teams compete at the Division II level in the Northeast
10 Conference with the exception of its Division I Men’s Ice Hockey program, which
competes in Atlantic Hockey.
In August 2019, The PICTOR Group (TPG) was asked to assist Bentley University with the
development of an Athletics Strategic Plan to coincide with the recent retirement announcement
of the long-standing Athletics Director.
In the fall, Bentley assembled a Strategic Planning Leadership Team (SPLT), comprised
of senior campus administrators and two trustees, to provide foundational components
of the plan that would help guide the process. The SPLT created a two-phase strategic
planning process defined by Setting the Vision and Creating the Strategy. The SPLT
was responsible for the foundational elements of the plan:
A shared understanding of the current state of Bentley Athletics
An overview of the strategic planning process and timeline
The core values, mission statement, and vision statement for Athletics moving forward
A list of key components and strategic focus areas to be included in the plan
The roles and composition of the Strategic Planning Group (SPG)
In January, TPG conducted a second retreat with the SPLT and SPG to launch the second
phase of the strategic planning process, Creating the Strategy. Over the next five months
TPG worked with the SPG and their cross-divisional working groups to develop a five-year
(2020-2025) strategic plan for Bentley Athletics.
